Ideas
I write to understand experience, not to offer ready-made formulas.
Notes from building companies and teams in Morocco: what worked, what failed, and what I am still trying to understand.
Company buildingLeadership and teamsTechnology and AIMorocco and the digital economyPersonal chapters
01
The Forties Series
At forty, I returned to the moments that shaped the person before the executive: beginnings, fear, ambition, failure, family, and decisions that never appear in a résumé.
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Beginnings · 6 min
From a rural village to the first $100: what curiosity can change
A cybercafé, 40 dirhams an hour, a first PC and a Google cheque that felt like a fortune.
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Leadership · 7 min
What YouCan’s Hardest Days Taught Us
The server failed at launch, attacks kept coming and the margin was 0.25%. Growth did not always mean comfort.
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The human side · 6 min
The invisible cost of success
Soltana and Next Media taught me that visible success can hide pressure on family, cash flow and self.
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