012010–2013
VayaStudio
Software and early building
The professional journey began with custom software and systems, where a problem had to become something people could actually use.
Learning through real building.
About Mohamed
The story is not a list of titles, but experience built layer by layer.
Mohamed El Ghaissani is a Moroccan entrepreneur and investor who has helped build digital companies and products across several sectors.
The work before the story
The interest in technology began early, then moved from sites and systems to media, platforms, advertising infrastructure, and everyday services.
022014–2019
Alyaoum24 · Soltana.ma · Next Media Morocco
Media and understanding audiences
Digital media added an understanding of audiences, distribution, daily operations, and cash-flow pressure as advertising changed.
A media product lives through its ability to create value every day.
032019–2025
YouCan · AlloMyStar
E-commerce and platforms
With YouCan, the experience moved into an e-commerce platform that passed 500,000 activated, selling stores.
Rapid growth requires operational resilience, not surface numbers.
042021–present
ADZ
Advertising infrastructure
At ADZ, the focus is advertising infrastructure, verified accounts, and relationships with major global platforms.
Trust and compliance are part of the product itself.
052024–present
Done
Everyday digital services
Done is the current building space: a Moroccan technology product bringing everyday services together, with documented presence in ten Moroccan cities.
Expansion begins with the quality of the system connecting product, partners, and operations.
Milestones from the journey
Companies that built the experience, one chapter at a time.
