Companies & ventures

Eight experiences, one journey accumulating since 2010.

Each phase added a new understanding of product, audience, team, and market.

Mohamed El Ghaissani in a working conversation
01

Software foundations

The starting point in custom software and business systems.

2010–2013

VayaStudio

Founder and CEO

The professional starting point in custom software and systems, including ERP solutions and technical services for companies.

Custom software and systems

02

Media and digital audiences

Understanding media products, audiences, distribution, and daily operations.

2014–2015

Alyaoum24

Operations director

An operations role inside a fast-moving digital newsroom that shaped Mohamed’s understanding of media products, audiences, and operations.

Digital newsroom operations

2015–2016

Soltana.ma

Founder and marketing director

A digital media platform for Moroccan women covering society, the economy, and everyday life.

Moroccan women-focused media platform

2016–2019

Next Media Morocco

Founder and CEO

A company combining web and app development, audiovisual production, and digital consulting for media organizations adapting to social platforms.

Development, production, and digital consulting

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03

Platforms and e-commerce

Turning product and audience knowledge into platforms that can scale.

2021–2022

AlloMyStar

Co-founder

A digital platform connecting audiences with public figures through paid video and messaging experiences.

800,000+ downloads

2019–2025

YouCan

Former co-founder

An e-commerce platform that helps entrepreneurs create and manage stores without coding. As a co-founder, Mohamed helped build the company, product, and team during its expansion.

500,000+ activated, selling stores

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04

Advertising and everyday digital services

Building advertising infrastructure and products that simplify everyday services.

2021–present

ADZ

Co-founder

A digital advertising infrastructure and solutions company focused on verified accounts and partnerships with the world’s largest advertising platforms.

Partnerships with the world’s largest advertising platforms

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2024–present

Done

Co-founder

A Moroccan technology company simplifying access to everyday services through one digital product. Mohamed works on the product, team, operations, and growth.

Present in 10 Moroccan cities

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