Articles
Ideas that begin with a real question.
Leadership, ventures, the future of work and technology from inside Moroccan experience.


Beginnings · 6 min
From a rural village to the first $100: what curiosity can change
A cybercafé, 40 dirhams an hour, a first PC and a Google cheque that felt like a fortune.
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Leadership · 7 min
We may lean, but we do not fall: YouCan’s hardest days
The server failed at launch, attacks kept coming and the margin was 0.25%. Growth did not always mean comfort.
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The human side · 6 min
The invisible cost of success
Soltana and Next Media taught me that visible success can hide pressure on family, cash flow and self.
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